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Breaking ground during a global pandemic:

Local Mini Digger

Branding an Idea

When Local Mini Digger approached us, they had been doing some small scale trading with nothing more than the name. When the Covid-19 pandemic threw many of their business plans into chaos, Ed and Judy decided to focus on creating an identity for their business.

The only aspect of branding they had decided (besides the name), was to use a set of logos that feature different diggers that are used. We listened to their input and developed two interchangeable logos, font rules and a set of brand colours. All this was packaged with an easy to use guide, so they could immediately begin creating cohesion across their invoices and marketing.

Local Mini Digger branding printed on a large sticker for use on the side of a truck
Large scale print of the Local Mini Digger branding

Big or small, Brolga Digital can design for any scale. We supplied the logos in full colour in addition to black and white. We can also edit our work to suit any supplier or printer. The Local Mini Digger logos are being used on the side of a truck!

Getting Social with Training

Local Mini Digger wanted to keep control over their socials, but still get help with editing video and images for posts. We set up their social media accounts with custom banners and profile images that reflect the branding, and arranged to train them in how it all works.

Ed is happy to take photos, and Judy now knows how to share them on their Facebook and Instagram pages. When they need editing or help with a more complex task like auto-scheduling, we have an ongoing arrangement to provide these services.

A Website that’s easy to find

The final steps for Local Mini Digger’s digital overhaul were to create a website with blazing fast loading times, add a clear call-to-action, and an overview of services they provide. We opted to use React and Gatsby, as they didn’t want to edit the site themselves, and this framework provides a solid foundation for SEO.

Being easily found meant that the website needed to be built for both human users, and the search engine bots that crawl and rank the entire internet. Using Gatsby meant that the Local Mini Digger website only serves static pages, that load fast and rank well. We also took the time to submit the sitemaps to both Google and Bing, another step that helps with ranking.

The Local Mini Digger Website as it would appear on a mobile phone
Local Mini Digger Mobile Site

Finally, we added the site to business pages that appear alongside search results. This will help instil confidence in anyone who turns up the Local Mini Digger website in their search results. This search engine page, social media and the website all have a unified call-to-action: asking visitors to make a phone call.

Managing the Maintenance

All of the edits, hosting, maintenance and backups are managed by Brolga Digital. We look after the small tasks like adding an image to the gallery, all the way up to changing how the contact form functions. And our uptime monitoring means we know as soon as there is an issue.

We can help you

Get Your Project Started

Local Mini Digger started with nothing but an idea. If you're also getting started, Brolga Digital can help! Read more about our design packages or book a free consultation today.

From Judy and Ed

A big thank you to Shelley from Brolga digital. She held our hand as we navigated the unknown world of building a website. Not knowing what we wanted or needed, she patiently asked questions about how we use the internet and our expectations of a website and responded with a product. She encouraged us to use other media, including Facebook, to reach a wider audience. She set all of this up for us. Highly recommend this business.

View the Live Project

Brolga Digital

Melbourne, Australia

03 9191 1063

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